Many businesses mistakenly view WhatsApp as just another channel for pushing out promotional content, similar to a mass SMS service. This ignores the app's core strength: two-way, instant communication.
Why it’s a mistake: Fails to leverage the platform's interactive nature, leading to low engagement and a perception of impersonal communication. You miss opportunities for genuine conversation and rapid qualification.
How to avoid: Foster dialogue. Encourage greece whatsapp mobile phone number list replies by asking open-ended questions. Be prepared to respond promptly to inquiries. Use WhatsApp's interactive buttons (quick replies, call-to-actions) to guide conversations. The goal is to build rapport, not just deliver messages.
3. Underestimating the Importance of Value Proposition in Every Message
If your messages don't immediately offer value, solve a problem, or present a clear benefit, they will be ignored. In a market where consumers are bombarded with information, your WhatsApp message must cut through the noise with immediate relevance.
Why it’s a mistake: Leads perceive messages as intrusive or irrelevant, leading to low open rates and high opt-out rates.
How to avoid: For every message you send, clearly articulate "What's in it for them?" Is it an exclusive discount, a useful tip, an answer to a common query, or a piece of educational content? Align the value with the lead's stage in the buyer's journey.
2. Treating WhatsApp as a One-Way Broadcast Channel
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