More than half of the Dutch population is too fat. Public health is at risk, says the National Institute for Public Health and the Environment. There is excessive fat accumulation in many Dutch bodies. Many are obese, it is a chronic disease. And what if we replace the word 'fat' with 'information'?
We then find that more than half of the Dutch have access to and use an excessive accumulation of information? Information that is everywhere, accessible everywhere, cheap, abundant and the chaff sits happily next to the wheat. Information is like a hamburger: as long as the hamburger is not sold, nothing happens, but when it is eaten it has its effect. You can't see it from the outside, but the greasy hamburger causes permanent damage with repeated use, the organic burger made from free-range meat can be nutritious and responsible.
It is becoming increasingly important to know how information is experienced. It is the thumbs brother cell phone list and the 'likes' on Facebook, it is the stars under an article. In other words, it is no longer about the information itself, what weighs more heavily is what we think of the information provided. Google has become big with this principle, the Facebook thumbs are essentially based on the same idea, with the difference that now every person can raise his voice. A hotel without stars is doomed, a trip without references gets no travelers.