Review and Update Message Templates:

[roseline371277]

Why: This respects user preferences and prevents them from resorting to blocking or reporting your number, which harms your quality rating.
Action: Ensure your message templates include easy opt-out instructions.
Remove Disengaged or Opted-Out Users from Your CRM/Database:

If a user opts out or consistently shows no engagement (e.g., hasn't opened messages in months, doesn't reply), remove them from your active WhatsApp messaging lists within your CRM.
Why: Sending messages to disengaged users wastes your messaging credits (API is paid per conversation) and negatively impacts your quality rating if they block or report.
Action: Set up automated workflows in your CRM to:
Automatically remove users who reply "STOP" or similar keywords.
Flag or remove users who haven't interacted with your messages in X days (e.g., 60-90 days).
Periodically "re-engage" cold segments with a specific value proposition. If they don't respond, remove them.
Segment Your Audience Effectively:

Cleaning up isn't just whatsapp number list deletion; it's also about organization.
Why: Sending highly relevant messages to segmented groups leads to higher engagement and fewer opt-outs.
Action: Use your CRM to segment users by interests, purchase history, last interaction date, lead stage, etc. Only send relevant messages to each segment.


If your quality rating drops, or you're getting high block rates, review your message templates.
Why: Irrelevant, pushy, or unclear templates can lead to negative feedback.