Green Friday: How to use influencer marketing to promote responsible consumption
Posted: Mon Jan 20, 2025 4:38 am
Every year, Black Friday is established as a massive shopping event, driven by aggressive discounts, while generating a significant environmental impact. Faced with this trend, Green Friday emerges as an alternative for those brands committed to sustainability and environmental responsibility.
If your brand is interested in adopting this initiative, here we share some strategies anchored in influencer marketing that will help you leverage the credibility of content creators to inspire your target audiences to opt for more ethical and sustainable purchasing decisions.
Every year, Black Friday is established as a massive shopping event, driven by aggressive discounts, while generating a significant environmental impact. Faced with this trend, Green Friday emerges as an alternative for those brands committed to sustainability and environmental responsibility.
If your brand is interested in adopting this initiative, here we share some strategies anchored in influencer marketing that will help you leverage the credibility of content creators to inspire your target audiences to opt for more ethical and sustainable purchasing decisions.
Key points on responsible strategies for Black Friday
Black Friday symbolizes the ultimate exponent of consumer culture.
Green Friday emerges as an alternative to the traditional Black Friday, pro vp r&d email database moting a more sustainable and conscious approach to shopping.
Influencer marketing becomes a powerful strategy for those brands that want to transmit these values and generate awareness through more responsible consumption.
The origin of "Black Friday"
Black Friday originated in the United States on the last Friday of November every year, after Thanksgiving. This date dates back to the 1960s, when American retailers wanted to increase their sales during the holidays. However, the term, as we know it today, began to be used in 1961 in the city of Philadelphia, when a public bulletin warned of the chaos that was occurring on the streets due to the sales on the day after Thanksgiving.
Today, Black Friday is a global phenomenon that has expanded beyond the borders of the United States, becoming a key day for sales in many countries, including Spain.
Key points on responsible strategies for Black Friday
Black Friday symbolizes the ultimate exponent of consumer culture.
Green Friday emerges as an alternative to the traditional Black Friday, promoting a more sustainable and conscious approach to shopping.
Influencer marketing becomes a powerful strategy for those brands that want to transmit these values and generate awareness through more responsible consumption.
The origin of "Black Friday"
Black Friday originated in the United States on the last Friday of November every year, after Thanksgiving. This date dates back to the 1960s, when American retailers wanted to increase their sales during the holidays. However, the term, as we know it today, began to be used in 1961 in the city of Philadelphia, when a public bulletin warned of the chaos that was occurring on the streets due to the sales on the day after Thanksgiving.
Today, Black Friday is a global phenomenon that has expanded beyond the borders of the United States, becoming a key day for sales in many countries, including Spain.
If your brand is interested in adopting this initiative, here we share some strategies anchored in influencer marketing that will help you leverage the credibility of content creators to inspire your target audiences to opt for more ethical and sustainable purchasing decisions.
Every year, Black Friday is established as a massive shopping event, driven by aggressive discounts, while generating a significant environmental impact. Faced with this trend, Green Friday emerges as an alternative for those brands committed to sustainability and environmental responsibility.
If your brand is interested in adopting this initiative, here we share some strategies anchored in influencer marketing that will help you leverage the credibility of content creators to inspire your target audiences to opt for more ethical and sustainable purchasing decisions.
Key points on responsible strategies for Black Friday
Black Friday symbolizes the ultimate exponent of consumer culture.
Green Friday emerges as an alternative to the traditional Black Friday, pro vp r&d email database moting a more sustainable and conscious approach to shopping.
Influencer marketing becomes a powerful strategy for those brands that want to transmit these values and generate awareness through more responsible consumption.
The origin of "Black Friday"
Black Friday originated in the United States on the last Friday of November every year, after Thanksgiving. This date dates back to the 1960s, when American retailers wanted to increase their sales during the holidays. However, the term, as we know it today, began to be used in 1961 in the city of Philadelphia, when a public bulletin warned of the chaos that was occurring on the streets due to the sales on the day after Thanksgiving.
Today, Black Friday is a global phenomenon that has expanded beyond the borders of the United States, becoming a key day for sales in many countries, including Spain.
Key points on responsible strategies for Black Friday
Black Friday symbolizes the ultimate exponent of consumer culture.
Green Friday emerges as an alternative to the traditional Black Friday, promoting a more sustainable and conscious approach to shopping.
Influencer marketing becomes a powerful strategy for those brands that want to transmit these values and generate awareness through more responsible consumption.
The origin of "Black Friday"
Black Friday originated in the United States on the last Friday of November every year, after Thanksgiving. This date dates back to the 1960s, when American retailers wanted to increase their sales during the holidays. However, the term, as we know it today, began to be used in 1961 in the city of Philadelphia, when a public bulletin warned of the chaos that was occurring on the streets due to the sales on the day after Thanksgiving.
Today, Black Friday is a global phenomenon that has expanded beyond the borders of the United States, becoming a key day for sales in many countries, including Spain.