These are our favorites
Posted: Mon Jan 20, 2025 4:39 am
In addition to being a great example of “educational promotion”, this advertisement can teach us a lot…
In total we counted 38 lessons that are still useful in the digital age we live in.
(and the most important in our opinion) :
The most important decision : Before you create any drafts of your ad, the first decision you need to make is how to position your product. The angle you choose will have a much bigger impact on your sales than how you write your ad.
The second most important decision : What do you promise the customer? You must offer him a unique, competitive advantage that is not just a slogan. You need something that will make him emerge from his indifference.
Nobody wants to be bored while shopping : Speak like chad business email list an average human, but try to tell a story in your ad. Engage the reader, enchant him and make him hype about your product.
Psychological Segmentation : Positioning your product according to a demographic segmentation is simple, but also banal (everyone does it) . What really works is positioning it according to different psychological segments.
News always attracts people : That's why continuing to update your product, adding new features and improving it is a great help to its promotion. In addition to increasing customer retention.
Make your promise visible : It's fine to read it, but the text will never help generate enough trust in you if it is not supported by real evidence in image or video format.
Use captions to sell : Images attract attention more than text. That's why on average, twice as many people read captions under photos better than the body of a copy.
Photographs should suggest a story : In Ogilvy's experience, such photos perform well because they engage the reader more.
If you want to discover the other lessons, be patient because we are preparing a complete article about it
In total we counted 38 lessons that are still useful in the digital age we live in.
(and the most important in our opinion) :
The most important decision : Before you create any drafts of your ad, the first decision you need to make is how to position your product. The angle you choose will have a much bigger impact on your sales than how you write your ad.
The second most important decision : What do you promise the customer? You must offer him a unique, competitive advantage that is not just a slogan. You need something that will make him emerge from his indifference.
Nobody wants to be bored while shopping : Speak like chad business email list an average human, but try to tell a story in your ad. Engage the reader, enchant him and make him hype about your product.
Psychological Segmentation : Positioning your product according to a demographic segmentation is simple, but also banal (everyone does it) . What really works is positioning it according to different psychological segments.
News always attracts people : That's why continuing to update your product, adding new features and improving it is a great help to its promotion. In addition to increasing customer retention.
Make your promise visible : It's fine to read it, but the text will never help generate enough trust in you if it is not supported by real evidence in image or video format.
Use captions to sell : Images attract attention more than text. That's why on average, twice as many people read captions under photos better than the body of a copy.
Photographs should suggest a story : In Ogilvy's experience, such photos perform well because they engage the reader more.
If you want to discover the other lessons, be patient because we are preparing a complete article about it