instagram-algorithm-2025-ranking-feed-content-favorites-2
Posted: Mon Jan 20, 2025 5:03 am
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Your past dynamic activity, including your preferred content formats and topics
Information about the post, including its popularity and interaction with it from other accounts
Information about specific accounts, indonesia business email list including how often they have posted recently and the level of engagement from others
Your past interactions with the author, including DMs and engagement with their posts, videos, or stories
In Feed, users do have control over which accounts are most likely to appear at the top. By adding your favorite accounts to your favorites list, you can greatly increase the chances of them appearing at the top of your Instagram feed. Plus, you can choose to see only your favorite updates, making it easy to find great content quickly.
How can brands rank in the feed? One option is to encourage followers to add your account to their favorites list. It’s also helpful to review your post insights and pick out your top-performing posts. For example, if all of your best posts are about similar topics, you may have found a topic that has a lot of potential for growth.
instagram-algorithm-2023-ranks-feed-content-favorites-post-insights-3
How Instagram ranks Reels
While Feed includes content from accounts you follow and accounts you don't follow, Reels Feed focuses on new accounts that Instagram thinks you'll like. As Mosseri explains, "Reels' goal is to entertain you," and that often means offering popular content.
When ranking Reels, Instagram considers how you are likely to interact with content based on your past activity. The platform takes into account the types of Reels you typically interact with, as well as short videos that others who interact with that content seem to like.
Your past dynamic activity, including your preferred content formats and topics
Information about the post, including its popularity and interaction with it from other accounts
Information about specific accounts, indonesia business email list including how often they have posted recently and the level of engagement from others
Your past interactions with the author, including DMs and engagement with their posts, videos, or stories
In Feed, users do have control over which accounts are most likely to appear at the top. By adding your favorite accounts to your favorites list, you can greatly increase the chances of them appearing at the top of your Instagram feed. Plus, you can choose to see only your favorite updates, making it easy to find great content quickly.
How can brands rank in the feed? One option is to encourage followers to add your account to their favorites list. It’s also helpful to review your post insights and pick out your top-performing posts. For example, if all of your best posts are about similar topics, you may have found a topic that has a lot of potential for growth.
instagram-algorithm-2023-ranks-feed-content-favorites-post-insights-3
How Instagram ranks Reels
While Feed includes content from accounts you follow and accounts you don't follow, Reels Feed focuses on new accounts that Instagram thinks you'll like. As Mosseri explains, "Reels' goal is to entertain you," and that often means offering popular content.
When ranking Reels, Instagram considers how you are likely to interact with content based on your past activity. The platform takes into account the types of Reels you typically interact with, as well as short videos that others who interact with that content seem to like.