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BBVA Continental – Feeling in love

Posted: Mon Jan 20, 2025 9:06 am
by suhasini523
BBVA Continental's advertising campaigns are becoming more and more creative. In fact, they have made the bank number 1 in advertising recall . In addition, its marketing strategy for banks, implemented in its digital channels, has taken the company to the top.

One of its main communication channels is Facebook. Through this well-known social network, BBVA Continental has increased its level of engagement . All of this thanks to the financial marketing strategies that they have developed and applied. One example was an alleged “mistake” in the publication of the community manager on the social network.

The message was supposedly dedicated to her partner on iceland whatsapp number database the occasion of celebrating five months of relationship. After an hour of comments, without response, the company said that it was an error by the employee, and took the opportunity to promote the Pisco Spirits of the Winning Account.

What was the result of the “mistake”? The post got over 3,500 likes in just 12 hours, was shared 400 times and got 600 comments. In addition, other media outlets covered the post .

Without a doubt, this is an excellent example of financial marketing. It was a well thought-out and organized strategy that went viral on social media and spread to other digital media.