How to build an image on social media?
Posted: Tue Jan 21, 2025 7:02 am
To take care of your social media profiles, we need to analyze a few things:
1. Target group
Target group - social media
Remember that we don't have to be everywhere on the Internet, it's enough to be where our potential customers are. So it's worth thinking about who our recipients are from the very beginning, whether they are women or men, their age, social status, etc. It may be useful to create personas, or profiles of specific people from our target group. At first glance, such a persona resembles a well-designed CV, which includes elements such as:
Profile picture
Personal data, biography
Interests
Goals and motivations that guide
Expectations and needs that I want to meet
The fears and frustrations that plague her
Online Activity
These elements should of course be adapted to the context in which we are creating the persona. If we are planning to design, for example, a portal for animal care, we must relate the concerns and expectations in the context of this particular portal. Personas are an important element of strategy planning, because it will be easier for us to design and implement content for specific (although visualized) people, than only for numbers and statistics .
Below is an example of a persona created for a target group looking for an interactive agency.
Once we have outlined the personas, we should empathize with their situation, their daily lives, and learn about the problems they face. By understanding the problems, it will be easier for us to find a solution and choose the right marketing strategy.
2. Choosing the right social media sites
Selection of social networking sites
The next step will be to choose the right portals on which we should operate. In today's world, Facebook is the foundation. In addition, if we expect that our content will be mostly based on videos, it is worth considering setting up a YouTube channel, and if it is based on photos - Instagram. However, if we are planning social media for, for example, a kindergarten, portals such as LinkedIn or Twitter are not necessary for us.
3. Profile aesthetics
Profile aesthetics
Once we have selected the portals we want to operate on, we must of course set up business accounts there and fill in the required data. An important element is maintaining visual consistency both between portals and within them, so it is worth taking care of our visual identification system and visually matching graphic elements (profile photo, background, post colors, etc.).
4. Published Content
Publishing content
Games we already have consistent and complete accounts on portals that interest us, we need to take care of the content and its systematic publication . For this purpose, it is worth creating a document in which we plan all the content for each day of the month, remember that the key to success in this case, right next to interesting content, is the regularity of nigeria telemarketing data publishing posts. So if we want to, for example, place 10 posts a month on Facebook, let's spread them out in 3-day intervals, instead of publishing every day for 10 days, and not publishing anything for the remaining 20.
When planning posts for the next month, in addition to dates and topics, it is worth defining the goals that individual posts are to achieve , what graphics we will attach to the post (whether it will be a photo or video), and of course the full text that we will include in the post.
We must also remember that each portal has its own requirements regarding graphics . Those placed in Facebook posts will have different dimensions than, for example, on LinkedIn.
Remember the personas from the beginning of the post? They will also come in handy here. Considering our target group, we need to personalize the content we publish . If the analysis shows that our target group is people over 60, let's write in the language that will be easiest for them to understand, let's not use youth slang, let's address them with clear respect. An exception may be a situation in which we promote products, e.g. for children, then we know that our target group is really parents, so let's personalize our content in such a way as to reach them as best as possible.
Once we have planned regular posts on our social media, we can start thinking about paid campaigns . However, it is worth mentioning here that targeting an ad that aims to like a page is not the most effective way to attract customers. This is because in such a situation, the Facebook algorithm will direct our ad to people who often like pages, but this does not mean that these people have used what these pages offer. Therefore, a much better solution is to define the campaign goal as, for example, increasing traffic to a website.
Then we have to implement previously planned posts and implement our strategy . A very important element at this point is being available to potential customers, so it is worth taking care of efficient replying to messages, conducting conversations at a high level and showing that you are up to date in the media by, for example, responding to comments on our posts. With a larger group of engaged people, you can also set up a thematic group, thanks to which relations with people interested in your activity will be at an even better level. However, proper customer service does not end there, if we sell some goods and a situation occurred in which the customer is in some way aggrieved - it is worth adding a small freebie to the order as compensation to ease negative emotions.
5. Summary
As we can see, effectively managing social media for your brand is not that easy, but if you approach it properly, choose the right strategy and implement it conscientiously - the effects can be a really positive surprise and bring us satisfying results.
1. Target group
Target group - social media
Remember that we don't have to be everywhere on the Internet, it's enough to be where our potential customers are. So it's worth thinking about who our recipients are from the very beginning, whether they are women or men, their age, social status, etc. It may be useful to create personas, or profiles of specific people from our target group. At first glance, such a persona resembles a well-designed CV, which includes elements such as:
Profile picture
Personal data, biography
Interests
Goals and motivations that guide
Expectations and needs that I want to meet
The fears and frustrations that plague her
Online Activity
These elements should of course be adapted to the context in which we are creating the persona. If we are planning to design, for example, a portal for animal care, we must relate the concerns and expectations in the context of this particular portal. Personas are an important element of strategy planning, because it will be easier for us to design and implement content for specific (although visualized) people, than only for numbers and statistics .
Below is an example of a persona created for a target group looking for an interactive agency.
Once we have outlined the personas, we should empathize with their situation, their daily lives, and learn about the problems they face. By understanding the problems, it will be easier for us to find a solution and choose the right marketing strategy.
2. Choosing the right social media sites
Selection of social networking sites
The next step will be to choose the right portals on which we should operate. In today's world, Facebook is the foundation. In addition, if we expect that our content will be mostly based on videos, it is worth considering setting up a YouTube channel, and if it is based on photos - Instagram. However, if we are planning social media for, for example, a kindergarten, portals such as LinkedIn or Twitter are not necessary for us.
3. Profile aesthetics
Profile aesthetics
Once we have selected the portals we want to operate on, we must of course set up business accounts there and fill in the required data. An important element is maintaining visual consistency both between portals and within them, so it is worth taking care of our visual identification system and visually matching graphic elements (profile photo, background, post colors, etc.).
4. Published Content
Publishing content
Games we already have consistent and complete accounts on portals that interest us, we need to take care of the content and its systematic publication . For this purpose, it is worth creating a document in which we plan all the content for each day of the month, remember that the key to success in this case, right next to interesting content, is the regularity of nigeria telemarketing data publishing posts. So if we want to, for example, place 10 posts a month on Facebook, let's spread them out in 3-day intervals, instead of publishing every day for 10 days, and not publishing anything for the remaining 20.
When planning posts for the next month, in addition to dates and topics, it is worth defining the goals that individual posts are to achieve , what graphics we will attach to the post (whether it will be a photo or video), and of course the full text that we will include in the post.
We must also remember that each portal has its own requirements regarding graphics . Those placed in Facebook posts will have different dimensions than, for example, on LinkedIn.
Remember the personas from the beginning of the post? They will also come in handy here. Considering our target group, we need to personalize the content we publish . If the analysis shows that our target group is people over 60, let's write in the language that will be easiest for them to understand, let's not use youth slang, let's address them with clear respect. An exception may be a situation in which we promote products, e.g. for children, then we know that our target group is really parents, so let's personalize our content in such a way as to reach them as best as possible.
Once we have planned regular posts on our social media, we can start thinking about paid campaigns . However, it is worth mentioning here that targeting an ad that aims to like a page is not the most effective way to attract customers. This is because in such a situation, the Facebook algorithm will direct our ad to people who often like pages, but this does not mean that these people have used what these pages offer. Therefore, a much better solution is to define the campaign goal as, for example, increasing traffic to a website.
Then we have to implement previously planned posts and implement our strategy . A very important element at this point is being available to potential customers, so it is worth taking care of efficient replying to messages, conducting conversations at a high level and showing that you are up to date in the media by, for example, responding to comments on our posts. With a larger group of engaged people, you can also set up a thematic group, thanks to which relations with people interested in your activity will be at an even better level. However, proper customer service does not end there, if we sell some goods and a situation occurred in which the customer is in some way aggrieved - it is worth adding a small freebie to the order as compensation to ease negative emotions.
5. Summary
As we can see, effectively managing social media for your brand is not that easy, but if you approach it properly, choose the right strategy and implement it conscientiously - the effects can be a really positive surprise and bring us satisfying results.