How are websites created?
Posted: Tue Jan 21, 2025 9:09 am
That is, the address under which the website will be found on the web (such as: rekinysukcesu.pl). Theoretically, this can be done at any stage. However, you should not delay , because while you are wondering whether the address you have carefully invented is perfect, someone may buy this dream domain name. Maybe by accident, maybe the competition? Domain prices often amount to a dozen or so to several dozen zlotys per year. The cost of buying back an already occupied domain has basically no upper limit. The right domain name can make it easier to reach customers using the Google search engine (positioning). So think about this topic. However, it is better to buy a few domains in advance, it can definitely pay off. Unless you happen to have some extra 2 million zlotys - this is most likely how much P4 Sp. z o. o. paid to buy back the play.pl domain .
Selection of contractor
The website must fulfill its business function, and not be just an "electronic business card". That is why it is important that during the entire process of creating a website there is someone who will watch over the fulfillment of its original purpose. The website's functionalities should be adequate to the industry and the method of sale . For example, a roadside assistance website should encourage the visitor to make a phone call. On the other hand, it would be absurd to put so much emphasis on contact in the case of a ski resort. The contractor should listen carefully to the client and use the collected information at every stage of creating the website. Marcin described various shortcomings related to the choice of the website contractor; I refer interested readers to his entry .
Delivery of materials
That is, the client providing photos, texts and other multimedia that will appear on the website. Of course, the photos can be taken by a commissioned photographer, and the texts can also be written on request by content marketing experts . It all depends on the client. However, minimal involvement is always necessary - after all, it is supposed to be your website and you must at least express your expectations.
Preparation and selection of graphic design
The graphic designer, based on the client's comments, prepares a project or projects of the website, which must be approved. This is the best time to provide comments on the appearance of the website . A minor change at this stage usually takes a moment, and on a finished website it can take many hours. Jakub wrote about designing a website from the point of view of a graphic designer on our blog .
Website implementation
A web developer creates a website. That is, a graphic design is “transformed” into a functional website. This stage usually takes the most time. No wonder, because the website must display correctly regardless of the screen size (responsiveness), most often its individual elements should also be editable, and the whole thing must load as quickly as possible. These aren’t big requirements, are they?
Technical testing and optimization
The next elements of the page are tested continuously. However, at the end of production, repeated and global tests are necessary to answer the questions:
Are invisible tabs, such as a 404 error page, displayed correctly?
Does the site meet Google's mobile requirements?
Are forms working properly?
Is the page load time short enough?
Does the site display correctly on different browsers and operating systems? It is a controversial issue to support outdated and often dangerous browsers that make up a small fraction of the market. Sometimes, however, it makes business sense.
The answers to the above questions are not technical details. It's your money. Imagine that bahrain telemarketing data because of the formal lack of adaptation of the website to phones in the Google search engine, you do not appear on the first page. Why do you need a website that no one visits? Tests are therefore very important and you cannot save on them.
Mobile Optimization Test
Mobile-Friendly Test. This is one of several expected results when testing a site. However, there can be false positives or false negatives – results that don’t match what Google reports in Search Console.
SEO optimization
Google is interested in providing users with the most valuable search results. Our goal is to convince Google that our site is the most valuable and worthy of the first place. There are so many secrets to this convincing that it is impossible to even outline them. The most important thing is to have something to position. Trying to elevate a useless, impractical, off-putting and slow-loading site to the top of the results is like painting a car that is only good for scrapping. Google will not be fooled so easily by the phrase "unbroken". It is also very important to think about the keywords that we want to be found for. Being listed in Google results after entering the name of your company is not an achievement.
Placing the website on the target server and launching it
And before that – choosing the right server. This is certainly the least exciting stage on the path leading to the creation of a website. The website on the target server should also be checked for proper operation. Otherwise, all the work would be wasted.
Summary
It is hard to imagine that one person would be able to reliably create an entire website. The contractor should rather be a team of people, not one exceptionally talented person, although there are probably exceptions. Apart from marketing specialists, graphic designers, web developers and SEO specialists, at least minimal involvement of the website owner is important. The website should be a sales tool, but the owner must accept and like this tool. Thanks to the cooperation of the owner and the contractor, you can get an excellent website that will meet not only all of Google's restrictive requirements, but also customers. And - most importantly - in the long run it will bring profits to the company.
Selection of contractor
The website must fulfill its business function, and not be just an "electronic business card". That is why it is important that during the entire process of creating a website there is someone who will watch over the fulfillment of its original purpose. The website's functionalities should be adequate to the industry and the method of sale . For example, a roadside assistance website should encourage the visitor to make a phone call. On the other hand, it would be absurd to put so much emphasis on contact in the case of a ski resort. The contractor should listen carefully to the client and use the collected information at every stage of creating the website. Marcin described various shortcomings related to the choice of the website contractor; I refer interested readers to his entry .
Delivery of materials
That is, the client providing photos, texts and other multimedia that will appear on the website. Of course, the photos can be taken by a commissioned photographer, and the texts can also be written on request by content marketing experts . It all depends on the client. However, minimal involvement is always necessary - after all, it is supposed to be your website and you must at least express your expectations.
Preparation and selection of graphic design
The graphic designer, based on the client's comments, prepares a project or projects of the website, which must be approved. This is the best time to provide comments on the appearance of the website . A minor change at this stage usually takes a moment, and on a finished website it can take many hours. Jakub wrote about designing a website from the point of view of a graphic designer on our blog .
Website implementation
A web developer creates a website. That is, a graphic design is “transformed” into a functional website. This stage usually takes the most time. No wonder, because the website must display correctly regardless of the screen size (responsiveness), most often its individual elements should also be editable, and the whole thing must load as quickly as possible. These aren’t big requirements, are they?
Technical testing and optimization
The next elements of the page are tested continuously. However, at the end of production, repeated and global tests are necessary to answer the questions:
Are invisible tabs, such as a 404 error page, displayed correctly?
Does the site meet Google's mobile requirements?
Are forms working properly?
Is the page load time short enough?
Does the site display correctly on different browsers and operating systems? It is a controversial issue to support outdated and often dangerous browsers that make up a small fraction of the market. Sometimes, however, it makes business sense.
The answers to the above questions are not technical details. It's your money. Imagine that bahrain telemarketing data because of the formal lack of adaptation of the website to phones in the Google search engine, you do not appear on the first page. Why do you need a website that no one visits? Tests are therefore very important and you cannot save on them.
Mobile Optimization Test
Mobile-Friendly Test. This is one of several expected results when testing a site. However, there can be false positives or false negatives – results that don’t match what Google reports in Search Console.
SEO optimization
Google is interested in providing users with the most valuable search results. Our goal is to convince Google that our site is the most valuable and worthy of the first place. There are so many secrets to this convincing that it is impossible to even outline them. The most important thing is to have something to position. Trying to elevate a useless, impractical, off-putting and slow-loading site to the top of the results is like painting a car that is only good for scrapping. Google will not be fooled so easily by the phrase "unbroken". It is also very important to think about the keywords that we want to be found for. Being listed in Google results after entering the name of your company is not an achievement.
Placing the website on the target server and launching it
And before that – choosing the right server. This is certainly the least exciting stage on the path leading to the creation of a website. The website on the target server should also be checked for proper operation. Otherwise, all the work would be wasted.
Summary
It is hard to imagine that one person would be able to reliably create an entire website. The contractor should rather be a team of people, not one exceptionally talented person, although there are probably exceptions. Apart from marketing specialists, graphic designers, web developers and SEO specialists, at least minimal involvement of the website owner is important. The website should be a sales tool, but the owner must accept and like this tool. Thanks to the cooperation of the owner and the contractor, you can get an excellent website that will meet not only all of Google's restrictive requirements, but also customers. And - most importantly - in the long run it will bring profits to the company.