4. Publishing behavior
Posted: Tue Jan 21, 2025 9:10 am
Publishing behavior refers to the different types of greece b2b leads Instagram posts published during a selected time period. These include photos, carousels and video posts. Sprout Social offers an Optimal Send Time feature, but viewing the frequency of your competitors’ posts can help you determine if you’re publishing enough content.
Publishing Behavior Screen Grab Sprout Social Instagram Competitor Report
5. Top posts
Like engagement, analyzing top posts is an important metric because it highlights your competitors’ best content. Along with seeing high-performing posts, you can view how many engagements the post received. Use the Competitor Posts Report to dive deep and draw conclusions about why a post was so successful.
Screenshot of Top Posts on Sprout's Instagram Competitor Analysis Report
Did the post perform because it’s a valuable product tutorial? Was it part of a campaign? Find out what these posts accomplish that your content doesn’t and get back to the drawing board to improve your strategy.
6. Hashtags
Many brands use hashtags to boost their organic reach, so knowing which tags are the most relevant is key. Hashtags can drive growth to your page over time and capture brand sentiment.
Avoid copying competitor hashtags verbatim. Aim for a mix instead and try generating new ones, such as branded hashtags. Along with the most popular hashtags, pay attention to the number of hashtags per post.
Publishing Behavior Screen Grab Sprout Social Instagram Competitor Report
5. Top posts
Like engagement, analyzing top posts is an important metric because it highlights your competitors’ best content. Along with seeing high-performing posts, you can view how many engagements the post received. Use the Competitor Posts Report to dive deep and draw conclusions about why a post was so successful.
Screenshot of Top Posts on Sprout's Instagram Competitor Analysis Report
Did the post perform because it’s a valuable product tutorial? Was it part of a campaign? Find out what these posts accomplish that your content doesn’t and get back to the drawing board to improve your strategy.
6. Hashtags
Many brands use hashtags to boost their organic reach, so knowing which tags are the most relevant is key. Hashtags can drive growth to your page over time and capture brand sentiment.
Avoid copying competitor hashtags verbatim. Aim for a mix instead and try generating new ones, such as branded hashtags. Along with the most popular hashtags, pay attention to the number of hashtags per post.