Problems with placing an order often lead to customers leaving pages such as:
Posted: Tue Jan 21, 2025 9:12 am
When do customers usually leave an online store? When they encounter the cost of goods/services or when they notice that they can only make a purchase after registration?
By analyzing your prospect behavior KPIs, you can find the reasons for poor conversion and take steps to optimize to keep visitors until they make a sale.
Problems with placing an order often lead to customers leaving pages such as:
registration;
basket;
placing an order.
This is a warning sign when boost your business with our doctor database calculating KPIs, indicating that the goods/services and price are liked, but difficulties with the design prevent the completion of the purchase.
Difficulties when placing an order
Source: unsplash.com
Customer acquisition channels
To evaluate the KPI of the online store efficiency, you need to monitor the methods of attracting customers. Different channels lead to different results in terms of economic benefits from the sale of goods or services.
Search engine optimization in Yandex and Google, as well as contextual advertising through Yandex.Direct will prove to be valuable tools for attracting customers.
No less important for the growth of KPIs are social networks and specialized industry platforms, whose influence is constantly increasing.
If one of the channels shows good efficiency in attracting clients, it makes sense to increase investments in it after calculating the KPI.
But if the return is low, you need to look for ways to optimize, perhaps by removing some queries from the marketing campaign or making changes to the SEO core, which is used for search engine promotion.
Conversion
Have you created all the conditions in your online store for the buyer to successfully complete the purchase? Using conversion analysis as a key KPI, you can identify and eliminate barriers on the customer's path.
conversion_KPI for sales department.webp
When calculating KPIs, we recommend paying attention to key pages:
registration;
basket;
checkout.
Make sure the "Add to cart" button works correctly, check the registration process and the different methods of making a purchase (with or without registration, or via the "quick order" function).
By analyzing your prospect behavior KPIs, you can find the reasons for poor conversion and take steps to optimize to keep visitors until they make a sale.
Problems with placing an order often lead to customers leaving pages such as:
registration;
basket;
placing an order.
This is a warning sign when boost your business with our doctor database calculating KPIs, indicating that the goods/services and price are liked, but difficulties with the design prevent the completion of the purchase.
Difficulties when placing an order
Source: unsplash.com
Customer acquisition channels
To evaluate the KPI of the online store efficiency, you need to monitor the methods of attracting customers. Different channels lead to different results in terms of economic benefits from the sale of goods or services.
Search engine optimization in Yandex and Google, as well as contextual advertising through Yandex.Direct will prove to be valuable tools for attracting customers.
No less important for the growth of KPIs are social networks and specialized industry platforms, whose influence is constantly increasing.
If one of the channels shows good efficiency in attracting clients, it makes sense to increase investments in it after calculating the KPI.
But if the return is low, you need to look for ways to optimize, perhaps by removing some queries from the marketing campaign or making changes to the SEO core, which is used for search engine promotion.
Conversion
Have you created all the conditions in your online store for the buyer to successfully complete the purchase? Using conversion analysis as a key KPI, you can identify and eliminate barriers on the customer's path.
conversion_KPI for sales department.webp
When calculating KPIs, we recommend paying attention to key pages:
registration;
basket;
checkout.
Make sure the "Add to cart" button works correctly, check the registration process and the different methods of making a purchase (with or without registration, or via the "quick order" function).