Artificial Intelligence in eCommerce
Posted: Tue Jan 21, 2025 9:18 am
E-commerce (so-called e-commerce)
Nowadays, almost all companies are present on the Internet, so if you want to stand out from the competition, running your own online store is essential! What's more, it gives you huge opportunities in terms of advertising.
So... let's start by explaining what e-commerce really is. It involves making transactions using modern technological solutions. The most popular form of e-commerce is online stores , which allow you to reduce the costs of running a business due to the lack of need to buy or rent premises. It is also worth adding that one of the biggest advantages is that you can sell your products 24/7. E-commerce activities include not only the exchange of goods and services, but also promotional or marketing campaigns. To sum up, these are all activities related to making commercial transactions using teleinformatics.
Machine learning
Machine learning is a field that is part of the sciences dealing with the issues of artificial intelligence. The main goal of machine learning is to create an automatic system that can improve using collected data and create new predicted behaviors based on learned behaviors.
machine learning
Use
Machine learning works great in marketing activities. Nowadays, we collect a lot of data on our websites, such as the number of clicks, views, time spent by the user on the page. Thanks to this amount of data, we are able to see what activities bring us the best results . We are able to check at what times of day customers do their shopping most often, what devices they do it most often from, or what region they come from.
This technology allows us to draw conclusions from various behaviors, even those that are unusual and previously unknown. This makes planning and optimizing ads easier, and the message itself becomes more tailored to the recipient. Machine learning works well both during the planning phase and during the advertising campaigns, because the algorithm analyzes not only historical data, but also current data.
Machine learning allows us to predict purchasing trends, user preferences for products. We can use this data to expand our offering as product sales increase.
Personalized recommendations are also a breakthrough - thanks to the previously mentioned analysis of the behavior of website users and their tendencies in terms of browsing the articles available in the offer, with the help of artificial intelligence, they can be offered those that are most likely to suit their tastes.
The benefits of using this technology include primarily increased business efficiency, productivity and cost reduction.
Forecasting for upcoming trends
Artificial intelligence is an irreplaceable aid in analyzing trends that currently prevail on the market, but it must be added that it also allows them to be predicted in a certain way, thanks to active tracking of forecasts. This is therefore a chance to prepare an offer in your online store in this respect, for example by setting special discounts or premiering specific items at the right time.
Search engine
Many users leave our store's website if the search results are not satisfactory. On the Polish market, there is a tool called "Smart search", which allows for quick analysis of web syntax and returns only the information that the customer asked for. This "smart search engine" is able to distinguish juice "with carrot" from "carrot" juice.
Machine learning is a breakthrough in this respect - thanks to the fact that the products that your site's users are looking for will appear in the search results even if the phrase itself was not identical to their name, they will not leave the site, so you have a much greater chance that they will make a purchase.
Intelligent chatbots
Chatbots make customers choose chat instead of using a search engine. Artificial intelligence is capable of conducting simple conversations. Based on information from the customer, the chatbot can scan the product database in search lebanon telemarketing data of a product that would most closely meet the customer's requirements.
It is worth remembering that users often expect immediate answers to their questions, and chatbots fulfill this need. What's more, they give a sense of being taken care of and constantly being helpful, regardless of the time of day.
Virtual assistants
The most popular virtual assistants are Siri and Alexa . Alexa helps Amazon customers, for example, with shopping. With her help, you can order selected groceries and have them delivered to your home the next day. Another skill of virtual assistants is more advanced chatbots. They can answer specific questions about a given product, such as whether a given camera is waterproof.
This is another - and even better developed - option that allows you to receive immediate answers to your doubts, which brings potential customers closer to making a purchase. Machine learning therefore gives you huge potential to increase sales in this way, but also to gain the trust of website users!
Virtual fitting rooms in clothing stores
Not everyone knows that machine learning, thanks to the constant development of artificial intelligence, offers a wide range of possibilities, even in such an advanced aspect as creating virtual fitting rooms in clothing stores. How does it work? This is possible mainly thanks to the combination of AR (augmented reality) and AI technology - this function solves one of the biggest problems of online clothing shopping, which is the inability to check how a given product will look on a specific person.
Summary
It is worth keeping up with the times and using a machine learning solution. More and more companies are convinced to use this solution in their business, because it allows them to reduce costs while increasing sales. Thanks to such solutions, companies that use this technology have a significant advantage over their competitors. It is worth remembering that the longer companies use machine learning, the more accurate the predicted data is. Although it may seem complicated at first, we really encourage you to delve into this topic - as you can see, there are really a lot of possibilities!
Nowadays, almost all companies are present on the Internet, so if you want to stand out from the competition, running your own online store is essential! What's more, it gives you huge opportunities in terms of advertising.
So... let's start by explaining what e-commerce really is. It involves making transactions using modern technological solutions. The most popular form of e-commerce is online stores , which allow you to reduce the costs of running a business due to the lack of need to buy or rent premises. It is also worth adding that one of the biggest advantages is that you can sell your products 24/7. E-commerce activities include not only the exchange of goods and services, but also promotional or marketing campaigns. To sum up, these are all activities related to making commercial transactions using teleinformatics.
Machine learning
Machine learning is a field that is part of the sciences dealing with the issues of artificial intelligence. The main goal of machine learning is to create an automatic system that can improve using collected data and create new predicted behaviors based on learned behaviors.
machine learning
Use
Machine learning works great in marketing activities. Nowadays, we collect a lot of data on our websites, such as the number of clicks, views, time spent by the user on the page. Thanks to this amount of data, we are able to see what activities bring us the best results . We are able to check at what times of day customers do their shopping most often, what devices they do it most often from, or what region they come from.
This technology allows us to draw conclusions from various behaviors, even those that are unusual and previously unknown. This makes planning and optimizing ads easier, and the message itself becomes more tailored to the recipient. Machine learning works well both during the planning phase and during the advertising campaigns, because the algorithm analyzes not only historical data, but also current data.
Machine learning allows us to predict purchasing trends, user preferences for products. We can use this data to expand our offering as product sales increase.
Personalized recommendations are also a breakthrough - thanks to the previously mentioned analysis of the behavior of website users and their tendencies in terms of browsing the articles available in the offer, with the help of artificial intelligence, they can be offered those that are most likely to suit their tastes.
The benefits of using this technology include primarily increased business efficiency, productivity and cost reduction.
Forecasting for upcoming trends
Artificial intelligence is an irreplaceable aid in analyzing trends that currently prevail on the market, but it must be added that it also allows them to be predicted in a certain way, thanks to active tracking of forecasts. This is therefore a chance to prepare an offer in your online store in this respect, for example by setting special discounts or premiering specific items at the right time.
Search engine
Many users leave our store's website if the search results are not satisfactory. On the Polish market, there is a tool called "Smart search", which allows for quick analysis of web syntax and returns only the information that the customer asked for. This "smart search engine" is able to distinguish juice "with carrot" from "carrot" juice.
Machine learning is a breakthrough in this respect - thanks to the fact that the products that your site's users are looking for will appear in the search results even if the phrase itself was not identical to their name, they will not leave the site, so you have a much greater chance that they will make a purchase.
Intelligent chatbots
Chatbots make customers choose chat instead of using a search engine. Artificial intelligence is capable of conducting simple conversations. Based on information from the customer, the chatbot can scan the product database in search lebanon telemarketing data of a product that would most closely meet the customer's requirements.
It is worth remembering that users often expect immediate answers to their questions, and chatbots fulfill this need. What's more, they give a sense of being taken care of and constantly being helpful, regardless of the time of day.
Virtual assistants
The most popular virtual assistants are Siri and Alexa . Alexa helps Amazon customers, for example, with shopping. With her help, you can order selected groceries and have them delivered to your home the next day. Another skill of virtual assistants is more advanced chatbots. They can answer specific questions about a given product, such as whether a given camera is waterproof.
This is another - and even better developed - option that allows you to receive immediate answers to your doubts, which brings potential customers closer to making a purchase. Machine learning therefore gives you huge potential to increase sales in this way, but also to gain the trust of website users!
Virtual fitting rooms in clothing stores
Not everyone knows that machine learning, thanks to the constant development of artificial intelligence, offers a wide range of possibilities, even in such an advanced aspect as creating virtual fitting rooms in clothing stores. How does it work? This is possible mainly thanks to the combination of AR (augmented reality) and AI technology - this function solves one of the biggest problems of online clothing shopping, which is the inability to check how a given product will look on a specific person.
Summary
It is worth keeping up with the times and using a machine learning solution. More and more companies are convinced to use this solution in their business, because it allows them to reduce costs while increasing sales. Thanks to such solutions, companies that use this technology have a significant advantage over their competitors. It is worth remembering that the longer companies use machine learning, the more accurate the predicted data is. Although it may seem complicated at first, we really encourage you to delve into this topic - as you can see, there are really a lot of possibilities!