5 keys to optimizing the crawl budget

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1. Improve site speed

Improving your page loading speed can cause Googlebot to crawl more URLs on your website.

In fact, Google claims that

"Making a site faster improves user experience while increasing crawl rate."

In other words:

Slow loading pages consume Googlebot's valuable time, and Googlebot motorcycle owner email lists doesn't like it very much. Logically, if your pages load faster, Googlebot will have more time to visit and index more pages.

2. Use internal links

Googlebot gives priority to pages that have many external and internal links pointing to them.

Yes, ideally you would want to have backlinks pointing to every single page on your site. But that's not realistic in most cases.

This is why internal links are so important.

Your internal links send Googlebot to all the different pages on your site that you want indexed.

3. Flat website architecture

According to Google:

"URLs that are more popular on the Internet tend to be crawled more often to keep them fresher in our index."

And in the world of Google, “popular” equals “link authority.”

That's why it's a good idea to use a flat website architecture on your site.

A flat architecture sets things up so that every page on your site has some link authority flowing to them.

4. Avoid "orphan" pages

Orphan pages are pages that have no internal or external links pointing to them.

Google has a hard time finding orphan pages, so if you want to make the most of your crawl budget, make sure there is at least one internal or external link pointing to every page on your site.

5. Limit duplicate content

Limiting duplicate content is smart for many reasons.

It turns out that duplicate content can hurt your crawl budget. Check out this screenshot taken directly from developers.google.com.

Factors affecting crawl budget

This is because Google does not want to waste resources indexing multiple pages with the same content.

Therefore, make sure that 100% of your site's pages are made up of unique, quality content.

This is not easy for a large site (with more than 10,000 pages) but it is a must if you want to make the most of your crawl budget.

Conclusions
Crawl budget is not just a technical issue. It's a revenue issue. So lead bots - and visitors - only to the good stuff.

At Esmartia we work every day to solve these types of problems, so if you want to know more or would like to see us in action, get in touch with us . We would love to learn about your business and see what we can do for it!