At the same time, high-quality integrations have a conversion rate that is several times higher than most other advertising formats , because such advertising “from a blogger” has much higher engagement and loyalty.
Young people (those same zoomers and alpha generation) are using traditional information channels (TV, radio, and even portals and websites) less and less, and are spending more and more time on social networks, video hosting sites, and narrow thematic platforms. They will soon grow up and become the main solvent force, and this means in the future, and it is already necessary to grow your audience and your clients.
Adults also watch bloggers and trust them more than direct and even “hidden” advertising. In fact, each of us has an influencer who sold us something. Moreover, each of us was an influencer france customer email list ourselves when we recommended a product or service that we liked to our relatives, friends, acquaintances…
Let me say right away that influencer is not just “found a blogger — bought advertising”, it is a whole science, where there are often no rules and 100% formulas that will always give the planned result. Working with bloggers is almost always an individual approach. These are dynamically changing conditions from all sides — information and trends, formats and channels, laws and restrictions, the mood and circumstances of the performers, etc.
The only rule that doesn't change is to make quality, correct native content for your target audience and you will succeed. It sounds simple, but in reality there are too many variables and risks. Let's talk about the mistakes businesses make when allocating a budget and going to bloggers, and how to avoid them.
How to find the right blogger and not waste your budget
You shouldn't choose an author just because you like him/his friends watch him and recommend him/he is currently at the peak of popularity. At the very least, because your interests and your friends ≠ the interests of your potential buyers.