For a web resource, a media kit is an effective tool for disseminating information, in which you can tell the audience about the services offered in a concise and accessible manner. Traditionally, the presentation of the site is done in a separate section or on a landing page (business card site).
The main task of a media kit for a web resource is to convince the visitor of the advisability of placing an advertisement on this site.
Blog media kit
It should reflect information mint database on key metrics - the number of visitors, clicks on links, reposts, etc. The goal is to convey to potential partners that publishing marketing materials on the relevant resource will allow them to reach the target audience. It would not be superfluous to include individual cases in the review, and indicate data on the placement price.
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Rules for creating a media kit
Creating a media kit requires following certain nuances, which will help avoid annoying misunderstandings and save time on correcting errors.
Define the goal
A media kit is a short but comprehensive description of a company, product, or non-profit organization that allows the user to decide whether to cooperate with them and what the partnership prospects are. As a rule, such information is placed in the "Advertisement" menu.
Including key relevant information in the presentation narrows down the list of changes that require updating the media kit. In particular, joining another company should definitely be reflected in the overview, but there is no point in changing the material if the head of some secondary department quits.
Outline the main tasks
Here, in principle, everything is quite obvious. Remember how a presentable appearance can make an effect at the first meeting. It will create an impression even before you have time to say anything. A media kit works in a similar way. The better the effect it produces, the greater the chances of cooperation with a potential partner.
However, you can't forget about the content. It's unlikely that you'll be successful if your site only gets one visitor a week, or if there's no visuals other than text.
Please note a number of limitations
Do not exaggerate the actual figures. Let's say your Internet resource has 370,000 new visitors monthly, then you do not need to round this figure to 500,000. Any person reading the media kit can easily check the actual figures using Google Analytics, Yandex.Metrica. If he understands that the figures in the presentation do not correspond to reality, then it is unlikely that you will be able to count on a cooperation agreement.
Avoid cumbersome presentations and complex test formulations. This will make it difficult to perceive the material. Business people usually have neither the time nor the desire to study 50-page works. Also, if possible, use visual presentation of information; it is perceived much better than a long detailed description.
Don't try to make a quality media kit on your own. Involve an art director, designer, or marketer in solving this task. Remember that you are creating the face of the company; it will be the first impression of the brand upon contact. Convey the company's ideology to the audience. When designing, be sure to use the corporate style and corporate color palette. You should not use all the fonts available in the text editor or colorful shades that will prevent the media kit from being remembered visually.
Rules for creating a media kit