Marketing Group Director Ishinaga spoke at the Japan

[ishanijerin1]

IT Week Kansai Specialized Seminar.
Hello, I'm Matsuoka, in charge of sales marketing.

Our Marketing Group Director, Ishinaga, spoke band database at the specialized seminar at Japan IT Week Kansai, held on January 31, 2020.

Today we bring you this seminar report.



table of contents
What is Japan IT Week?
Digital marketing transforming from O2O to OMO - Analysis methods and case studies for creating impressive CX -
O2O (Online to Offline, Offline to Online)
Steps to success
Omnichannel
Steps to Omnichannel Success
OMO (Online Merges with Offline)
Steps to successful OMO
Summary of the lecture
Things to keep in mind
Three tasks
Three pieces of advice for achieving OMO>
What is Japan IT Week?
Japan IT Week is the largest IT trade fair in Japan, held three times a year (organized by Reed Exhibitions Japan Co., Ltd.). Every year, many companies related to information systems from companies, government agencies, and organizations exhibit at the fair, and the event is known for conducting business negotiations with visitors from the management, business planning, marketing, general affairs, human resources, and system development departments.
https://www.japan-it-autumn.jp





Digital marketing transforming from O2O to OMO - Analysis methods and case studies for creating impressive CX -

First, we explained "O2O (Online to Offline)," "Omni-channel," and "OMO (Online Merges with Offline)" and introduced the steps to success with each.

Here is a brief summary.



O2O (Online to Offline, Offline to Online)
O2O is the mutual referral of customers between online and offline.
Acquiring data is now a very important phase.
It is possible to infer life events and analyze competing stores using smartphone location information.


Steps to success


▼For those who want to know more about O2O, please see
Part 1: [What is OMO? The path to maximizing CX] ~Reconfirming O2O and approaching OMO~



Omnichannel
Provide the same experience online and offline.
It is necessary to clarify the goal design and then design the system.
It is important to build it on a single database.