Stories are awesome for conversions and a key piece of copywriting strategy. Consumers are increasingly sophisticated and have become immune to pushy sales pitches. They need to be engaged, not sold to.
Stories work because they trigger your visitors' emotions, hooking them. In fact, recent scientific studies have revealed that stories stimulate the production of oxytocin in the brain, generating feelings of empathy, a very valuable element for your writing strategy.
Great brand stories
Jack Daniel's 'Bar Stories' campaign taps into the whiskey brand's croatia whatsapp number database heritage and tradition values. Its video featuring Frank Sinatra pouring himself a Jack Daniel's over a jazz soundtrack conveys the desired timeless cool. Stories also work with less "glamorous" companies.
Microsoft's stories are a far cry from the typical, boring corporate marketing material. Instead, they draw inspiration from digital magazines like Wired. And their stories focus on people, not their products.
As Ben Tamblyn’s storytelling manager says, “The product makes a pretty horrible story. By making a story behind the product, you get a much more interesting narrative that people can relate to.”