Marketing techniques similar to the locomotive product

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Upsell.

Product-locomotive

Upsell is an increase in the sales amount. A gansu mobile phone numbers database classic example here is an increase in the average check amount when a customer buys not just one product, but a complete set.

McDonald's offers a set meal instead of a set of French fries and a hamburger. The cost of the meal is higher, but the customer gets a gift, so at first glance it turns out to be a saving.

A similar scheme operates, for example, in a hardware store, when a salesperson convinces a customer to buy a laptop rather than a netbook, since the functionality in the former case is broader, although the price is higher.

Downsell.

These are not very expensive products, but they are high-margin (with a large markup). That is, the consumer does not pay much, but at the same time you, as a seller, receive a good profit.

Let's say a customer in a furniture store is unsure what to choose - a Russian or an Italian kitchen set. The second option is more expensive, and the seller advises to give preference to the Russian analogue, since it is cheaper, but the quality is good. At the same time, the kitchen of a domestic manufacturer brings more profit, since the markup on it is higher.

Cross-sell.

These are products that accompany the main product. It is possible that they are not purchased separately at all or are purchased in smaller quantities. But together with the main product, sales are excellent, and the average check size increases due to this.

So, a hairdresser can sell accessories. A developer can sell repairs together with the main product in the form of an apartment. Few people buy French fries at McDonald's alone, but they buy them very often in combination with a hamburger.

Status product.