The creation of a company's business model must be thoughtful and take into account some rules:
The development should be carried out only by management personnel, namely top managers of the organization, who have extensive experience in this area.
All methods and models from professional fields and project management must be taken into account.
Each long-term perspective must be tailored to the individual characteristics of the company, ultimately representing its own development.
Before creation, it is necessary ig database to assess the degree of necessity of the instrumental and needs model.
The company's production, distribution and other main business models (currently in effect) need to be analyzed and brought together into one strategic framework, calculating the degree of hierarchy and points of contact.
Ineffective or duplicate modules should be removed, and required ones should be added.
An effective business model can be built on the principle of an "iteration boiler" - parallel design. Carrying out work in parallel with continuous analysis of the results obtained saves time, and therefore gives an advantage in development.
The overall business model should be built based on the open systems method and the component method. This will help to avoid conflicts between systems.
All the links of an effective business model must be combined, complementing each other. Only in this case will it bring success to the company.
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Structure of the company's business model
One of the most popular and relevant business modeling tools today is the Business Model Canvas, developed by Alexander Osterwalder and Yves Pigneur. It is a diagram of 9 blocks describing different business processes.
Target audience segments (TA)
We can say that this is the core of the business model. It is necessary to think through all segments of the target audience - people who have shown the greatest interest in the product or service. It is necessary to take into account all the important details: the portrait of the target audience, solvency, degree of interest, etc.
A product may interest several target audience segments at once, but with different qualities. That is why it is necessary to create a unique selling proposition for each one and communicate with clients, agreeing with their preferences. If a company knows a lot about the consumer of its product, it will be easier for it to get used to the market and increase capital.
Advantages of the offer ( USP )
It is necessary to describe in detail the product that is proposed for sale. It is necessary to tell the target audience why it will meet their needs, what advantages it has over competing products and other advantages.
Structure of the company's business model
Many marketers build a business model based on the value of a product to customers. It is logical to think that there will be a rush for a popular p